Search engine optimization (SEO) is the process of affecting the visibility of a website in search engine results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Our search engine optimization gives you higher search rankings, meaning more free traffic to your store.
Search engine friendly. nopCommerce combines all the features necessary to improve SEO efforts. A store owner has full access for managing of keyword tags and customized URLs. This will give your site more weight with Google when it comes to ranking your site against similar sites.
Sitemap. There are two popular versions of a site map. nopCommerce supports both of them. An XML Sitemap is a structured format that a user doesn’t need to see, but it tells the search engine about the pages in a site, their relative importance to each other, and how often they are updated. HTML sitemaps are designed for the user to help them find content on the page, and don’t need to include each and every subpage. This helps visitors and search engine bots find pages on the site.
Microdata. Integrating microdata into your website’s code offers a number of potential advantages. First, microdata can give the search-engine spiders more context for the type of information on a website and the way the site should be indexed and ranked. Another benefit of microdata is the creation of “rich snippets,” which display more information on the search result pages than traditional listings. nopCommerce also supports Twitter and Open Graph (Facebook) META tags.
Localizable URLs. nopCommerce allow a store onwer to localize URLs. URL localization increases the chances of matching search results in other cultures/languages.
Breadcrumbs. Google is integrating breadcrumbs navigation within the search engine results page which actually makes your listing look more attractive and trustworthy. . Also when it comes to huge websites, breadcrumbs can be a great way to help users identify where they are located.
URL Canonicalization. The canonicalization used to reduce indexing of duplicate pages and make the site more crawlable by setting a store URL to the canonical (preferred) URL for each category and product pages.
Google Analytics integration. nopCommerce is integrated with Google Analytics. Ecommerce transaction tracking automatically connects your Google Analytics web usage data with customer transactions.